Best Comic Book

We’re living in an era dominated by comic book movies, which means that we’re also – inevitably – living in an era dominated by comic book movie trailers.

Seriously, it seems that you can’t go more than a week without a new trailer or TV spot for the latest big screen superhero outing, which has been especially true in the last few months thanks to multiple looks at the likes of Deadpool, X-Men: Apocalypse, Captain America: Civil War, and way too much of Batman v Superman.

When done well, they can build insane hype for a movie, setting up conflict and characters without giving too much away. When done badly, they’ll offer little to get excited about, and often spoil way too much of the action. Coming back to Batman v Superman, they’ve shown how not to do a trailer (the Doomsday one was a mess), but also how to do a great one (the latest).